Digital Marketing Case Studies

Learn from student projects of the Digital Marketing class that I taught last semester in the School of Computing, National University of Singapore. As part of the course requirements, students formed project teams and undertook real life marketing challenges.

(Student project, NUS SoC, AY2020/21) Mussvital provides dermatological care products for people with atopic skin and sensitive skin by acquiring customers through…
(Student project, NUS SoC, AY2020/21) Kreature is an online marketplace that enables independent creators to sell customised print-on-demand merchandise for their fans,…

Please refer to the “Case Studies” tab here for more.

Below is a short preview of Cheryl Lee’s sharing on influencer marketing in a class by Prof Kf Lai (in Chinese and English). Cheryl is a top Malaysian radio DJ who founded influencer marketing agency

Full video can be accessed here (membership required).

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