Programmatic

The Evolution of Display Advertising
These 2 videos from Internet Advertising Bureau (IAB) UK show how the display advertising landscape has evolved in the last decade. Prerequisite…

Programmatic Advertising
Prof KF Lai provides a brief explanation of the programmatic advertising landscape. 

Real Time Bidding
A video from Interactive Advertising Bureau (IAB) explaining how an ad is served with Real Time Bidding (RTB).

程序化广告
程序化广告（programmatic advertising）是一种完全自动化，通过电脑运算和数据分析来购买媒体广告的策略。