数码营销学堂 » Digital Landscape
Consumer Media Consumption vs Advertising Spending
The shift in media consumption behaviour of consumers is a leading indicator to the movement of advertising spending. What does that mean…
The shift in media consumption behaviour of consumers is a leading indicator to the movement of advertising spending. What does that mean…
媒体使用率和广告支出的关系
当新科技产品在市场上被接纳,并改变消费者接触媒体的习惯,广告主的支出会在数年内逐步调整。如果纸媒或电媒把内容和读者转移到互联网上,是不是就可以解决盈利的问题?
当新科技产品在市场上被接纳,并改变消费者接触媒体的习惯,广告主的支出会在数年内逐步调整。如果纸媒或电媒把内容和读者转移到互联网上,是不是就可以解决盈利的问题?
Your Digital Presence
This article covers several topics when setting up your digital presence, such as building a web site from scratch, adding web analytics,…
This article covers several topics when setting up your digital presence, such as building a web site from scratch, adding web analytics,…
Digital 2020 – Global Digital Overview
Essential insights into how people around the world use the internet, mobile devices, social media and eCommerce. By We are Social and…
Essential insights into how people around the world use the internet, mobile devices, social media and eCommerce. By We are Social and…
e-Conomy SEA 2020
In addition to new online users, COVID-19 led to an acceleration of digital consumption as users tried new digital services for the…
In addition to new online users, COVID-19 led to an acceleration of digital consumption as users tried new digital services for the…
数码营销学堂 » Digital Landscape