Digital Landscape

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Consumer Media Consumption vs Advertising Spending
The shift in media consumption behaviour of consumers is a leading indicator to the movement of advertising spending. What does that mean…
媒体使用率和广告支出的关系
当新科技产品在市场上被接纳,并改变消费者接触媒体的习惯,广告主的支出会在数年内逐步调整。如果纸媒或电媒把内容和读者转移到互联网上,是不是就可以解决盈利的问题?
Your Digital Presence
This article covers several topics when setting up your digital presence, such as building a web site from scratch, adding web analytics,…
Digital 2020 – Global Digital Overview
Essential insights into how people around the world use the internet, mobile devices, social media and eCommerce. By We are Social and…
e-Conomy SEA 2020
In addition to new online users, COVID-19 led to an acceleration of digital consumption as users tried new digital services for the…

数码营销学堂 » Digital Landscape