Course Materials

Jayon Inc » Course Materials

Digital Marketing – Course Overview
A foundational understanding of marketing in the digital age.The course is designed for students who aspire to initiate, manage and execute marketing…
Innovation and Marketing
Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions:…
Search Engine Optimization and Marketing
How Search (Google) works? How to get my website ranked high for relevant search queries (SEO, owned media)? How to use SEM…
Social Media Marketing
State of Social Media. Major Concepts in Social Media Management. Introduction to Facebook Ad Platform. Other Social Media.
Content Marketing and Storytelling
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined…
Display and Retargeting
Understand display advertising. Run display advertising campaigns. Understand retargeting. Set up retargeting campaigns.
Affiliate and Influencer Marketing
Understand Affiliate Marketing. How to leverage Affiliate Marketing. The world of "Affiliate Marketer". Understand Influencer Marketing. Use Influencer Marketing.
Public Relation and Crisis Management
Public Relation is brand communication via Earned Media. Strategies and practical steps of Crisis Management. Image Restoration Theory.
Web Links
Additional web links and resources.

Jayon Inc » Course Materials