File Tag: pub-jayon

In addition to new online users, COVID-19 led to an acceleration of digital consumption as users tried new digital services for the first time. More than 1 in every 3 digital service consumers started using the service due to COVID-19.

Essential insights into how people around the world use the internet, mobile devices, social media and eCommerce. By We are Social and Hootsuite.

Digital marketing case study of MyOrder, presented by CK Liew. MyOrder helps food & beverage business generate revenue through mobile webstore. （数码营销学堂，Oct 2020 Batch)

A video from Interactive Advertising Bureau (IAB) explaining how an ad is served with Real Time Bidding (RTB).

These 2 videos from Internet Advertising Bureau (IAB) UK show how the display advertising landscape has evolved in the last decade. Prerequisite in understanding the programmatic advertising landscape.